Creative Leader. Graphic Designer. Video Editor and Producer. Podcast Producer.
I am a creative leader and hands-on visual communications professional with 15+ years of experience building brands, leading multidisciplinary creative teams, and transforming complex ideas into engaging visual and multimedia experiences. My background spans graphic design, video production, photography, digital marketing, content strategy, and brand management, with a passion for creating work that informs, inspires, and drives meaningful engagement.
As a working creative, I lead high-impact initiatives while remaining deeply involved in the creative process, from concept development and strategic planning to design execution and final delivery. Throughout my career, I have managed and mentored creative professionals, fostering collaborative environments that emphasize creativity, accountability, continuous learning, and exceptional quality. I enjoy helping teams build their skills while establishing efficient workflows that allow great ideas to thrive.
In my role at K&L Gates, I led brand and media initiatives supporting a global organization, overseeing integrated campaigns, visual identity projects, multimedia content, thought leadership series, social media assets, event branding, presentations, photography, podcasts, and video production. I served as a trusted creative advisor to stakeholders across business development, marketing, communications, recruiting, and firm leadership, helping translate strategic objectives into compelling visual solutions that strengthen audience connection and brand consistency.
My expertise extends beyond creative execution to brand stewardship, process improvement, and operational leadership. I have developed and maintained brand standards, creative systems, asset libraries, templates, and production workflows while managing resource allocation, project prioritization, and vendor relationships. I am particularly passionate about identifying opportunities to improve efficiency, enhance collaboration, and leverage emerging technologies, including AI-enabled creative tools, to elevate both creative quality and team performance.
At my core, I am a storyteller, problem solver, and builder who believes that great design is equal parts strategy, creativity, and execution. Whether leading a team, launching a campaign, producing multimedia content, or refining a brand experience, I am motivated by creating work that is thoughtful, visually compelling, and aligned with larger business goals.
Graphic designers must be agile.
We need to be able to shift gears quickly, adapt to changing priorities, and understand what a client or creative director wants, often with very little information. Success in design depends on strong listening skills and the ability to read between the lines, seeing what isn’t explicitly stated and translating subtle cues into effective visual solutions.
Design is inherently subjective, which makes our job both challenging and rewarding. The goal is not only to create something visually compelling, but also to satisfy a variety of perspectives while ensuring the final product remains true to the brand. Developing that ability takes years of experience, continuous learning, and a genuine curiosity about people. It’s a skill I actively refine every day.
One of the things I value most about my work is uncovering not just what clients say, but what they mean. I enjoy pushing creative boundaries and finding fresh, innovative ways to communicate ideas through design.
Designers are like chefs.
Every project begins with the same question: How do you create something that satisfies everyone while staying true to the core ingredient?
In design, those ingredients are colors, typography, imagery, layout, and messaging. We mix, refine, test, and gather feedback, constantly adjusting until we achieve the right balance. Then, just when everything feels aligned, a new stakeholder may offer a different perspective and shift the direction entirely.
When that happens, it’s important to stay calm, flexible, and open-minded. What feels balanced to one person may not resonate with another. Great designers understand how to navigate those differences while keeping the overall vision intact.
The full-circle creative journey.
I genuinely enjoy every aspect of the creative process. My career began in print design, and has evolved to video production and audio editing.
The design industry has changed dramatically over the years, and today’s designers need to be more versatile than ever. Whenever I identify a gap in my skill set, I make it a priority to learn and grow. Understanding the tools of our trade is essential. We’re no longer limited to print design; we’re expected to think across multiple platforms and formats.
That doesn’t mean every designer needs to become a video producer or podcast editor. However, expanding into those areas has become an important part of what makes my skill set unique. I’ve always enjoyed creating, learning new technical skills, and helping others bring their ideas to life.
For me, there’s nothing more rewarding than helping a client develop a visual concept for print and then extending that same vision into video, digital campaigns, or other creative formats. That’s when the creative process comes full circle.
My Ingredients
- Talent: Creative leader with expertise in print, digital, video, and podcast production. I create compelling visual content across a wide range of media, elevating projects through thoughtful design and strategic storytelling.
- Experience: More than 15 years of in-house design experience and over 25 years in the creative industry. I specialize in producing high-quality visual communications for diverse audiences and am known for my strong organizational and technical skills.
- Knowledge: Proficient in Adobe Creative Cloud, Ceros, Canva, Google Workspace, WordPress, CSS, and HTML, with extensive experience using After Effects, Premiere, Audition, InDesign, Illustrator, Photoshop, Animate, and Lightroom. I understand the technical and strategic differences between digital and print design, including proper use of RGB and CMYK workflows.
- Communication: An active listener who excels at translating complex ideas into clear, effective visual solutions. I thrive in collaborative environments and enjoy brainstorming with clients and teams to achieve the best possible outcomes.
- Relationship Building: A dedicated team player who values communication, collaboration, and shared success. I am passionate about producing quality work while supporting and mentoring others through knowledge sharing and creative partnership.
- Continuous Learning: Committed to lifelong growth and professional development. Technology and design tools evolve constantly, and I believe successful designers must evolve with them by continually expanding their skills and deepening their technical expertise.
I began my career in Belltown, Seattle, working for a small boutique firm. While enjoyable, this was not a long-term opportunity, so I accepted a full-time position at a sign company in Bellevue to gain more experience in production and design in a fast-paced setting. The shop owner gave me the opportunity to collaborate and work directly with customers, as well as drive the design aesthetic of the shop. This experience proved to be just what I needed to give me an edge as a designer. I learned how to speak with clients, work quickly, flex my design mind—from simple to complex projects—and work with a fun team in a high-output production space.
After some time, I found another opportunity that gave me significantly more responsibility. I ran the creative department at an aftermarket auto parts wholesaler for about seven years, starting in 2000. The department had an operating budget of over $200,000 per year at the time, which I successfully managed. I maintained a yearly production schedule of multiple product catalogs, direct mail newsletters, advertisements, and planned all the print collateral for a yearly trade show.
My most recent role was primarily focused on video production, audio production, and digital and print design. I managed a small team that supported a global law firm of more than 2,000 lawyers. At times, we produced up to 15 or more unique video and audio projects per month, while supporting our graphic design team in brand collateral and print production.
Please connect with me on LinkedIn and message me for a portfolio link. Thank you.